New World Old Soul collection is a carefully crafted effort to bridge the present with timeless values from the past.

In an era of rapid societal change, many young people tend to view traditional values as outdated or irrelevant. However, these
long-standing principles, grounded in history, still offer essential lessons, fostering discipline, integrity, and resilience—qualities often lacking in today's fast-moving, tech-driven world.

The New World, Old Soul collection is deeply rooted in the legacy of classic American workwear,
celebrated for its durability, functionality, and working-class spirit.

Core fabrics like denim and hickory pay homage to the American worker, prominently featured in outerwear and shirts such as the iconic Titoo Jacket—OAT’s interpretation of the classic Type II jacket—the timeless Cargo Nomo Pants, and the Shinkoiwa, Nomizu, and Kangaroo shirt styles. Semi-wool fabrics, distinguished by refined stripe patterns and textures, lend a timeless sophistication to the collection.

This season also introduces the versatile Tororu Pants, a thoughtfully crafted pair of shorts designed to offer the perfect blend of style, comfort, and utility. These shorts take inspiration from two iconic silhouettes in the collection, merging the minimalist elegance of the Kisa Pants with the innovative Hakama Himo lacing system featured in the Cargo Onmi. The result is a dynamic piece that offers both casual wearability and functional sophistication. The Tororu Pants provide a tailored yet relaxed fit, making them ideal for a variety of occasions, from leisurely outings to active settings. The integrated Hakama Himo lacing system allows for an adjustable, secure fit around the waist, giving wearers greater flexibility and comfort throughout the day. Additionally, the shorts feature carefully placed pockets to enhance practicality without compromising their clean aesthetic.Whether dressed up with layered tops or kept simple with a plain tee, the Tororu Pants stand out as a modern essential that effortlessly balances
fashion and utility.

Accessories further enhance this narrative, with OAT’s signature pieces meticulously crafted from natural indigo-dyed yarns, underscoring the cultural significance and craftsmanship rooted in traditional American workwear dyeing methods. Indigo dyeing, one of the oldest forms of textile coloring, has a rich history that spans continents, from ancient Asia to Africa, and eventually became a staple in American workwear during the 19th and 20th centuries. Known for its deep, rich blue hues and distinctive aging process, natural indigo dye was once highly valued, with the labor-intensive extraction and dyeing processes symbolizing both skill and heritage. In American history, it became synonymous with rugged denim and durable garments worn by workers, farmers, and miners, reflecting a culture of resilience and hard work.

By incorporating this traditional dyeing technique, OAT not only pays homage to the artisanal practices of the past but also
celebrates the imperfect beauty that comes with hand-dyed fabrics, where each piece is slightly unique. These indigo-dyed accessories develop character over time, fading and softening in a way that mirrors the authenticity of vintage workwear. However, the collection moves beyond mere nostalgia by integrating modern materials and contemporary design elements, striking a balance between heritage and innovation. This thoughtful combination ensures that the pieces not only respect historical roots but also align with the sensibilities of today’s fashion-forward audience, blending timeless craftsmanship with a fresh, urban aesthetic.

Living in the new world with an old soul.

This Fall/ Winter 2024 collection is the result of meticulous research and development, preserving the brand's essence while seamlessly blending tradition with modernity. Each piece adheres to OAT's signature well-measured, oversized fit, drawing from workwear, military wear, and Japanese contemporary streetwear influences. This thoughtfully curated collection challenges the notion that traditional values are outdated, instead highlighting their enduring significance and ability to enhance today’s practices.With symbolic motifs and a commitment to quality, OAT has crafted a collection that honors the past while looking to the future, inspiring renewed appreciation for the virtues that continue to shape and influence the present.

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