The Notion of Innocence is more than a collection—it’s a thoughtful exploration of memory, emotion, and the boundless realm of childhood imagination.
Rooted in the nostalgia of simpler times, it invites us to revisit the vivid dreams and sincere feelings that shaped our earliest selves. Through this quiet reflection, the collection reveals an enduring truth: beneath the layers of adulthood, that sense of wonder still remains, waiting to be rediscovered.
The collection takes inspiration from a key stage of early development, when imagination shapes how we see the world and everything feels possible. It’s a time when emotions are raw, ideas are limitless, and the smallest details leave lasting impressions. OAT channels this youthful perspective into clothing that feels comforting and emotionally resonant, transforming fleeting memories into thoughtful, wearable design.
At the heart of the season is nostalgia—used not as a trend, but as a way of grounding ourselves in an increasingly fast-paced, digital world. Playful graphic prints celebrate symbols of childhood joy, including ice cream cones, rubber duckies, and the classic PlayStation 1 controller, most notably featured on OAT’s signature Shinkoiwa Shirt.
The collection also debuts the new Nakano Shirt, a clean, single-pocket silhouette with side-seam buttons for easy, versatile styling.
Adding a touch of personal charm, OAT’s beloved dogs—Cupcake, Choco, and Panda—make appearances on cozy sweatshirts, bringing warmth and character to the collection.
Comprising 47 new pieces, the collection spans a diverse range of materials: cotton, linen, quilted nylon, denim, hickory, corduroy, jacquard, and canvas. Each fabric is carefully selected not only for its tactile quality but for its ability to evoke memory and mood. The textures and colors are grounded in OAT’s commitment to craftsmanship, blending nostalgia with contemporary utility in every seam.
True to its signature style, OAT maintains its relaxed, oversized fits—drawing influence from workwear, military garments, and Japanese streetwear. These are clothes designed not only for comfort and movement, but to stir something deeper: connection, reflection, and emotional presence.
This powerful phrase captures the essence of The Notion of Innocence, reminding us to cherish the pure wonder and vulnerability of our youth. It calls on us to embrace the quiet strength found in gentle imagination—a resilient force that continues to inspire, even amid the challenges of a demanding world.
Choosing a selection results in a full page refresh.
